top of page
Quicke Marketing
  • Writer's pictureKalli Quicke


Google Core and Spam Updates March 2024

Every day, we rely on Google Search to navigate the vast ocean of information on the web. But with so much content out there, how can we be sure we're getting the best possible results? Google is constantly working to improve search quality, and their latest update is a big step forward.

This update focuses on two key areas: improved quality ranking and stricter spam policies.

Let's dive into what this means for you as a searcher.

Finding the Most Helpful Information

Imagine searching for a recipe and being bombarded with websites filled with barely-there content, scraped from other sources. That's frustrating! Google's algorithmic tweaks are designed to identify and elevate truly helpful content, ensuring you see high-quality information that meets your needs. This translates to less time spent sifting through irrelevant results and more time getting things done.

Combating Spam and Unoriginal Content

Spammers are always looking for ways to manipulate search results. Google isn't letting them off the hook. Their updated spam policies target specific tactics like:

  • Expired Domain Abuse:  Taking over old websites and filling them with spam content.

  • Scalable Content Creation:  Mass-producing low-quality content to game the system.

  • Site Reputation Abuse:  Artificially inflating a website's reputation to make it seem more trustworthy.

By addressing these practices, Google aims to significantly reduce the amount of unoriginal, low-quality content in search results. Their estimates suggest a whopping 45% decrease – that's a lot less wading through irrelevant content and a lot more finding what you actually need.

The Takeaway: A Better Search Experience for Everyone

These updates from Google represent a significant step forward for search quality. By focusing on helpful content and cracking down on spam, Google makes searching the web a more productive and enjoyable experience for everyone.

So, the next time you turn to Google Search, you can be confident that you're getting the most relevant and reliable information available.

7 views0 comments


bottom of page