Google Retires the 100-Results Page: What It Means for Your SEO

Quicke Marketing
Nov 18, 2025
2 min read

Google’s Latest Update Changes the SEO Landscape

If you’ve been working with an SEO Company, or managing your own SEO, there’s a major Google update you need to know about. Google has officially removed the ability to view up to 100 search results per page. For years, SEO tools relied on the “&num=100” parameter to gather deeper ranking data efficiently. That option is now gone, and the change has sent noticeable ripples across the SEO industry.

This update affects how visibility is tracked, how competitive analysis works, and how agencies collect ranking data. At Quicke Marketing, we’ve already adapted our systems to stay ahead of these changes and ensure your rankings remain accurate and competitive.

Why Google Removed the 100-Results Page

Google hasn’t released an official statement, but the motives are widely understood:

1. Limiting Scrapers and Bots

Removing the 100-results view makes automated data scraping significantly harder. Tools now need 10 times more queries to gather the same level of insight, which increases costs and reduces scraping activity.

2. Reducing System Load

Serving large SERP pages requires more resources. Eliminating this feature streamlines Google’s infrastructure.

3. Pushing SEOs Toward Google APIs

By limiting non-API data access, Google gains more control over how search data is retrieved and used.

4. “Simplifying” the Search Experience

Publicly, Google can present this as a user-experience adjustment. In reality, it impacts SEO professionals far more than everyday searchers.

Vintage-style graphic with the word “SEO” centered in bold blue letters, layered over large red, green, and blue numbers resembling binary code in the background.

How This Impacts Your SEO Tools

Whether you work with a Search Engine Marketing Agency, a Search Engine Optimization Service, or run SEO in-house, this update changes how rank tracking works. Without 100-result pages:

Data collection becomes more expensive, requiring many more queries
Accuracy declines beyond the top 10 results
Reporting inconsistencies appear as tools adapt to limited visibility

For any SEO Agency, this means shifting focus toward performance metrics that hold more weight: top rankings, user engagement, click-through rates, and real behavior data.

What Quicke Marketing Is Doing About It

Quicke Marketing has already updated internal tracking systems to protect data accuracy and maintain consistent results for our clients.

We are:

Prioritizing accurate top-position tracking
Adjusting keyword mapping strategies
Emphasizing first-party analytics
Using diversified data sources to reduce reporting gaps

Google may be tightening control over search data, but with the right strategy, your SEO performance can stay strong.

The Takeaway for Businesses

This change is more than a technical update, it’s a strategic move by Google. The companies that continue to rank well will be those partnered with agencies who understand these shifts and respond proactively.

Whether you need a SEO Company, a Search Engine Marketing Agency, or a SEO Agency that adapts quickly, Quicke Marketing is positioned to keep your business visible and competitive.