Why Rankings in Maps Is Important for Your Business

When it comes to local SEO, showing up on Google Maps isn’t just a bonus—it’s a necessity. For service-based businesses and brick-and-mortar stores alike, ranking high in Google Maps results can be the difference between being seen or being skipped. In this post, we’ll break down why Google Maps rankings are so important, how they impact your business visibility, and how you can start improving your map presence today.

Google Maps pin icon with colorful geometric shapes and the text 'Rank Higher on Google Maps' in bold black font.

What Is Google Maps Ranking?

When someone searches for a business like "plumber near me" or "coffee shop in Fort Walton Beach," Google displays a Map Pack—a small group of local business listings shown alongside a map. This section is displayed above the traditional search results. The top 3 businesses shown here typically get the majority of the clicks and calls.

Why Ranking High in Google Maps Matters

1. Increased Visibility

Being in the top 3 of Google Maps listings places your business front and center. People trust Google to show them the best local options, so a higher position = more attention = more traffic.

2. More Website Visits & Calls

Listings in Google Maps allow users to:

Visit your website
Call you directly
Get directions to your business

All it takes is one tap. That kind of ease increases the chances of someone choosing your business.

3. Higher Local Trust

When you appear in the Map Pack with great reviews, it builds instant credibility. Even if your website isn’t ranking on page 1, a strong Maps ranking can establish authority in your local area.

4. Mobile Search Dominance

More than 60% of local searches happen on mobile. That means people searching “near me” are ready to act—and they’re often using Maps. If you’re not showing up here, you’re missing out on qualified leads.

5. Improved Local SEO Performance

Google Maps rankings are directly tied to your overall local SEO efforts. Optimizing your Google Business Profile (GBP), generating reviews, and posting regularly all boost your presence both in Maps and organic results.

What Affects Google Maps Rankings?

To rank well in Google Maps, Google looks at a few core factors:

Relevance: How well your listing matches the search intent.
Distance: How close you are to the searcher.
Prominence: How well-known your business is online (reviews, backlinks, directory listings, etc.).

That’s where a strong local SEO strategy comes in.

Final Thoughts

If you're not ranking on Google Maps, your competitors are. Local consumers are searching with the intent to buy, and if you’re not visible, you're leaving money on the table.

📍Start improving your map rankings today and give your business the visibility it deserves.